University’s First Virtual Campaign a Success

CONTACT:
Chad Warren, director of Annual Giving
(850) 645-9805; cwarren@foundation.fsu.edu
Daniel Krueger, assistant director of Annual Giving
(850) 644-0771; dkrueger@foundation.fsu.edu
Sarishni Poonen, assistant director of Annual Giving
(850) 645-8586; spoonen@foundation.fsu.edu
Posted Jan. 25, 2012

The Great Give, Florida State University’s inaugural online-only campaign, exceeded its $161,000 goal by nearly 17 percent, totaling $193,838.10 at the end of the 36-hour campaign. Gifts made during the mini-campaign, which was held from 9 a.m. Jan. 23 to 9 p.m. Jan. 24, support all colleges, programs and funds that enhance academic and athletic excellence at FSU.

“The Great Give involved the entire campus and community in supporting FSU in a fun and exciting way,” said Chad Warren, director of Annual Giving. “It was fulfilling to witness the vested interest of so many from the FSU community during The Great Give. Together, we made a significant difference in ‘The Future Supported by You.’”

These dates and the dollar figure of the goal were chosen in honor of the 161st anniversary of the Jan. 24, 1851, signing of the charter that created the academic institution that would become Florida State University.

The University used Facebook, Twitter and an event website to engage the University community, spread the word about funds raised to-date, and encourage others to participate. Website visitors enjoyed real-time updates about giving totals as The Great Give continued.

While an online giving campaign is new to Florida State, it is an idea that has gained momentum in philanthropic communities in Minnesota, Ohio, Virginia and Pennsylvania.

“The online donation site using credit/debit cards made it quick and convenient,” said Janis Schmauch, administrative assistant to the chairman in the Department of Biological Science. “No check writing; no pledging and getting a bill; and instant acknowledgement of my donation. I donated twice, once to the Department of Biological Science and once to an endowed scholarship. What a great idea!”